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Idrottsföreningars relationsmarknadsföring gentemot sina sponsorer
Andersson, Conny
Halmstad University, School of Business and Engineering (SET).
Aronsson, Charlie
Halmstad University, School of Business and Engineering (SET).
1996 (Swedish)
Student paper second term
Student thesis
Abstract [sv]
Arbetet innefattar en studie av fyra fotbollsföreningar i Halmstads tätort och deras sätt att marknadsföra sig mot sina befintliga samt potentiella sponsorer. Studien är gjord med relationsmarknadsföringen som utgångspunkt. Vidare jämförs undersökningsresultaten med en given teorimodell av relationsmarknadsföring för att se i vilken grad den använd som strategi av de undersökta föreningarna. Förslag om hur föreningarna kan styras mot en mer relationsfokuserad marknadsföringsstrategi beskrivs.
Place, publisher, year, edition, pages
1996.
Keywords [sv]
relationsmarknadsföring sponsorer marknadsföringsstrategi
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URN:
urn:nbn:se:hh:diva-7087
Local ID: U0942
OAI: oai:DiVA.org:hh-7087
DiVA, id:
diva2:362129
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Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
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