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How advertising has changed for companies since the introduction of th internet?
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
1996 (English)Student paper second termStudent thesis
Abstract [en]
The purpose of the investigation is to show wether the Internet has the means to be a potentially successful business advertising media and how and why firms should use it. Taking the idea a stage further, the idea of Internet advertising being a business opportunity in itself will be related to the findings and indications as to how successful this may prove. The report will examine the extent to which advertisning has changed in recent years as a result of changes in modern information technologies, and whether the new technological developments are themselves the new media for some advertising methods. It will also look at how organisations buy and sell the new type of advertising-space on the Internet, discussing both the companies who by and who sell it.
Place, publisher, year, edition, pages
1996.
Keywords [en]
advertising media Internet information technologies
Identifiers
URN: urn:nbn:se:hh:diva-6969Local ID: U0794OAI: oai:DiVA.org:hh-6969DiVA, id: diva2:362008
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
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Output format
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