How advertising has changed for companies since the introduction of th internet? 1996 (English)Student paper second termStudent thesis

Abstract [en]

The purpose of the investigation is to show wether the Internet has the means to be a potentially successful business advertising media and how and why firms should use it. Taking the idea a stage further, the idea of Internet advertising being a business opportunity in itself will be related to the findings and indications as to how successful this may prove. The report will examine the extent to which advertisning has changed in recent years as a result of changes in modern information technologies, and whether the new technological developments are themselves the new media for some advertising methods. It will also look at how organisations buy and sell the new type of advertising-space on the Internet, discussing both the companies who by and who sell it.

Place, publisher, year, edition, pages

1996.

Keywords [en]

advertising media Internet information technologies

Identifiers

URN: urn:nbn:se:hh:diva-6969Local ID: U0794OAI: oai:DiVA.org:hh-6969DiVA, id: diva2:362008

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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