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How can new technologies be marketed within the Swedish educational institutions?
Ireland, Nicole
Halmstad University, School of Business and Engineering (SET).
1996 (English)
Student paper second term
Student thesis
Abstract [en]
The aim of this report is to find out about marketing strategies, by using theories from organisational buying behaviour, and integrating these with the reality where the information is collected through interviewing respondents from both schools, and computer companies. Conclusions will be drawn from all the information being collaberated, and from own experience and knowledge, as well as the use of well known marketing knowledge. The conclusions eill integrate the report as a whole, and will form a summery of the works covered.
Place, publisher, year, edition, pages
1996.
Keywords [en]
marketing strategies consumer behavior marketing research
Identifiers
URN:
urn:nbn:se:hh:diva-6968
Local ID: U0793
OAI: oai:DiVA.org:hh-6968
DiVA, id:
diva2:362007
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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ieee
modern-language-association-8th-edition
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ieee
modern-language-association-8th-edition
vancouver
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en-GB
en-US
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nn-NB
sv-SE
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en-US
fi-FI
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