hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
How can new technologies be marketed within the Swedish educational institutions?
Halmstad University, School of Business and Engineering (SET).
1996 (English)Student paper second termStudent thesis
Abstract [en]
The aim of this report is to find out about marketing strategies, by using theories from organisational buying behaviour, and integrating these with the reality where the information is collected through interviewing respondents from both schools, and computer companies. Conclusions will be drawn from all the information being collaberated, and from own experience and knowledge, as well as the use of well known marketing knowledge. The conclusions eill integrate the report as a whole, and will form a summery of the works covered.
Place, publisher, year, edition, pages
1996.
Keywords [en]
marketing strategies consumer behavior marketing research
Identifiers
URN: urn:nbn:se:hh:diva-6968Local ID: U0793OAI: oai:DiVA.org:hh-6968DiVA, id: diva2:362007
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

Open Access in DiVA

No full text in DiVA

By organisation
School of Business and Engineering (SET)

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 7 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf