Market Entry Strategies of International Management Consultancy Firms to Hungary 1996 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis

Abstract [en]

Management consulting within the professional business services industry was one of the sectors that was rather undeveloped in Hungary at the time of the collapse of communism because there was no demand at all due to lack of private, freely enterprising companies. However, in the future these firms can be instrumental in incerasing efficiency and introducing firms to Western management techniques. The empirical part of this thesis was based on the investigation of a small number of large companies. This method was adopted because it was the only feasible way to receive an insight into the well-guarded strategies of management consulting firms. The population consisted of the largest international business services companies whose major area of business was management consulting. Further criteria of this theory-driven selection was that the frims have entered Hungary in some way since 1989 and have not made any attempt to withdraw. The findings of the study indicated that international management consulting firms adopt joint ventures and wholly-owned subsidiary as their method of entry when establishing permanent presence in Hungary. The major influencing factor as to the choice of entry strategy is the high level of control which is a top priority for these firms right from the very begining of their involvement in any business venture. The most important variables affecting the decision whether to enter Hungary were the political stability and the commitment to market reforms. The final conclusion is that market entry methods that were initally created to enter Western markets are applicable to the emerging markets of Eastern Europe such as Hungary. Results were consistent with the reviewed theories. Therefore there has not appeared to be a clear need to specialise the market entry theories to fit services firms more specifically.

Place, publisher, year, edition, pages

1996.

Keywords [en]

Market Entry, Strategy, Management, Hungary

Identifiers

URN: urn:nbn:se:hh:diva-6917Local ID: U0741OAI: oai:DiVA.org:hh-6917DiVA, id: diva2:361956

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

Open Access in DiVA

No full text in DiVA

By organisation

School of Business and Engineering (SET)

Search outside of DiVA

GoogleGoogle ScholarTotal: 47 hits