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Hur uppnår ett företag bäst effekt med sitt mässdeltagande?
Carlsson, Mikael
Halmstad University, School of Business and Engineering (SET).
Larsson, Pia
Halmstad University, School of Business and Engineering (SET).
Porsner, Jenny
Halmstad University, School of Business and Engineering (SET).
1995 (Swedish)
Independent thesis Basic level (degree of Bachelor)
Student thesis
Abstract [sv]
Mässan, genom sina unika egenskaper, är en viktig del av marknadsförings- mixen. Var skall ett företag med en fast mässbudget lägga sina resurser på, är en fråga som författarna ställt sig. Ska resurserna läggas på monteryta, monter- utformning, reklam/kringaktiviteter eller på monteragerande? Syftet med uppsatsen är att beskriva (och förstå)olika resursfördelningsalter- nativs betydelse i mässdeltagande. Författarna förklarar sambandet mellan olika resursfördelningar som monteryta, monterutformning mm och ett lyckat mässresultat.
Place, publisher, year, edition, pages
1995.
Keywords [sv]
mässor, marknadsföring
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URN:
urn:nbn:se:hh:diva-6781
Local ID: U0591
OAI: oai:DiVA.org:hh-6781
DiVA, id:
diva2:361820
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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modern-language-association-8th-edition
vancouver
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ieee
modern-language-association-8th-edition
vancouver
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en-GB
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nn-NB
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