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Intern Marknadsföring i tjänsteföretag
Bengtsson, Maria
Halmstad University, School of Business and Engineering (SET).
Karlsson, Inger
Halmstad University, School of Business and Engineering (SET).
Mårtensson, Cecilia
Halmstad University, School of Business and Engineering (SET).
1993 (Swedish)
Student paper second term
Student thesis
Abstract [sv]
Hur kan man motivera och stimulera sin personal i ett tjänsteföretag? En lösning på problemet är intern marknadsföring. Nu i rationaliseringstider har man varit tvungen att utveckla sina befintliga resurser, som i tjänsteföretag utgörs av personalen. Författarnas syfte är att beskriva hur man teoretiskt ska gå tillväga vid intern marknadsföring och sedan jämföra med verkligheten. De har valt att göra en fallstudie av Vargbergs Sparbank. Där undersökte de hur man arbetade aktivt med personalen innan införandet av “Eken - konceptet”.
Place, publisher, year, edition, pages
1993.
Keywords [sv]
Intern marknadsföring
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URN:
urn:nbn:se:hh:diva-6391
Local ID: U0045
OAI: oai:DiVA.org:hh-6391
DiVA, id:
diva2:361429
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Bibliographically approved
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
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fi-FI
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nn-NB
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html
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