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A  "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and USA
University of Northern Colorado, Greeley, USA.
Oslo School of Management, Norway.
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-0554-9591
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-8194-2053
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2010 (English)In: International Marketing Review, ISSN 0265-1335, E-ISSN 1758-6763, Vol. 27, no 5, p. 541-561Article in journal (Refereed) Published
Abstract [en]

Purpose: The purpose of this paper is to develop a cross-cultural RELQUAL-scale in supplier-distributor relationships in Sweden and the USA. 

Design/methodology/approach: The Swedish and US sampling frames consisted each of a random sample of 600 owners and managers of distribution firms of specialty tools and fasteners. A total of 161 usable surveys were returned from the US-survey, for a response rate of 27 percent, while 121 usable surveys were returned from the Swedish survey, for a response rate of 20 percent. An overall response rate of 24 percent was achieved across both countries. 

Findings: The paper provides support for the dimensional distinctiveness of cooperation, coordination, specific assets, satisfaction, trust, and commitment. Four of the dimensions are reflective of relationship quality or the "cross-cultural RELQUAL-scale" (cooperation, coordination, trust, and commitment) and relationship quality was found to be associated with relationship-satisfaction with suppliers. A test of metric invariance confirmed the RELQUAL-scale is appropriate for cross-cultural research. 

Research limitations/implications: Examining the tested in other industrial and cultural contexts and countries in other inter-organizational settings could help establish the generality of findings beyond Sweden and the USA and that beyond the context of the distributor-supplier relationship of fasteners and specialty tools. Practical implications The "cross-cultural RELQUAL-scale" is of interest to business practice as it provides a structure of dimensions to be considered in the organizational effort of maintaining satisfactory levels of relationship quality with suppliers. 

Originality/value: The paper focuses on two different cultural contexts, which is an approach rarely seen in inter-organizational research. The focal constructs are frequently included in inter-organizational research, but have previously not been included in the same empirical study of RELQUAL.

Place, publisher, year, edition, pages
London: Emerald Group Publishing Limited, 2010. Vol. 27, no 5, p. 541-561
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-6013DOI: 10.1108/02651331011076581ISI: 000283611100004Scopus ID: 2-s2.0-77957063357OAI: oai:DiVA.org:hh-6013DiVA, id: diva2:353549
Available from: 2010-09-27 Created: 2010-09-27 Last updated: 2018-03-23Bibliographically approved

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Svensson, GöranAwuah, GabrielAndersson, Svante

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