This paper seeks to explore if there is an indication of a structural “glass ceiling” hindering women within business support environments. By analyzing 44 Swedish incubators’ web sites from four different perspectives, the study wants to describe and discuss the particular way gender seem to be structured in incubators’ organisations. The results reveal that there is a male dominance in the incubators’ organisations. The criteria for becoming an entrepreneur in the incubator such as characteristics are subtle. It can be assumed that hidden gender structures can prevent female entrepreneurs from entering the incubator.