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Toyota Crisis: Management Ignorance?: A Swedish Case of Consumers Perceptions
Halmstad University, School of Business and Engineering (SET).
2010 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Since the late 2009, the famous vehicle manufacture Toyota has suffered a severe crisis due to unintended quality problems in its cars which had triggered Toyota’s largest officially recalls of its cars around the world. This crisis threatens the company’s previous reputation of good quality cars, as well as the brand image built up over time. This study aims to elaborate on the Toyota crisis in order to understand why Toyota faces this crisis and how they deal with the crisis; and investigate consumers’ perceptions of Toyota brand as the outcome of the crisis, with a focus on Swedish market. A qualitative research along with a number of face-to-face interviews with Toyota Swedish dealer and Swedish vehicle consumers is conducted. The findings reveal that the impact of the Toyota crisis in Sweden is not as serious as that in North America; there remain satisfied and loyal Toyota’s customers who are not swayed by the negative publicities; While Toyota should manage the crisis even in a better way in order to retain its good reputation.

Place, publisher, year, edition, pages
2010. , 30 p.
Keyword [en]
Crisis, Toyota, Corporate Reputation, crisis management, consumer perception
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-5463OAI: oai:DiVA.org:hh-5463DiVA: diva2:349746
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-09-08 Created: 2010-08-26 Last updated: 2010-09-08Bibliographically approved

Open Access in DiVA

fulltext(818 kB)51180 downloads
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File name FULLTEXT02.pdfFile size 818 kBChecksum SHA-512
8706c4e35ab1f2ebb43b35b6f6bed1c76b6b6d7118339cf711801d4b2936fba6597282b61189377c5d2fec2a92b4fcdf527273979f460dc2cb98c62a9cdd27b1
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School of Business and Engineering (SET)
Economics and Business

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf