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Bilden av lycka: En kvalitativ bild- och diskursanalys av reklam
Halmstad University, School of Social and Health Sciences (HOS). Halmstad University, School of Social and Health Sciences (HOS), Centre for Studies of Political Science, Communication and Media (CPKM), Media and Communication Science.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syfte: Syftet med studien var att undersöka reklamvärldens konstruktion av lycka samt att undersöka om det finns eventuella skillnader i den manliga respektive kvinnliga "lyckokonstruktionen"

Place, publisher, year, edition, pages
2010. , 52 p.
Keyword [sv]
Reklam, lycka, genus, socialkonstruktivism, bildanalys, diskursanalys
Identifiers
URN: urn:nbn:se:hh:diva-5086OAI: oai:DiVA.org:hh-5086DiVA: diva2:327888
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-07-01 Created: 2010-06-30 Last updated: 2010-07-01Bibliographically approved

Open Access in DiVA

fulltext(2705 kB)1008 downloads
File information
File name FULLTEXT01.pdfFile size 2705 kBChecksum SHA-512
d4da1d30e6c5acd84d478931888ac6fe4cba3abac09516cef1fef713ea90c2a5b1548eddd276cea257ec79be4fbb115ab11962123fb8b394506ae66d9842b68b
Type fulltextMimetype application/pdf

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School of Social and Health Sciences (HOS)Media and Communication Science

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf