The aim of this essay is to demarcate Ikeas organizational culture and to define it based on the directives that exist within the organization. Through these findings my aim is to offer an explanations as to how Ikea manages to create and recreate their organization culture in areas with different cultural origins.

My aim is also to offer an explanation as to how Ikeas conceptual based ways of organizing contributes to their possibility’s to succeed with this recreation.

The empirical material in this paper is based on qualitative interviews with employees at Ikea, Russia, as well as textual analysis of steering documents, which considers Ikeas values, culture, concept and recruiting idea.

The empirical material is analysed with the help of conceptions such as, culture, organizational culture, conceptualisation and componentualisation. These conceptions are used to offer an explanation as to the motives and prerequisites Ikea act upon when they establish them self in markets with another cultural context then the one that is dominating in their country of origin, Sweden.