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Place Marketing: A Study of a Place Marketer's use of its Network of Relationships
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-0554-9591
University of Blumenau, Brazil.
2010 (English)In: Journal of International Management Studies, ISSN 1690-2140, Vol. 10, no 1, p. 14-28Article in journal (Refereed) Published
Abstract [en]

The process of winning and retaining investors who establish businesses in a particular place is under-researched. The purpose of this study is to analyze the extent to which place marketers (seller) and potential investors interact in order to establish, develop and maintain a win- win exchange relationships. A cross-country study, with multiple case studies, was used as method. The result shows that the seller has been able to win and maintain clients. The seller-client exchange relationships have been influenced by interaction with third parties. The seller-client interactions have been going on before, during, and after clientsÂ’ location of operations.

Place, publisher, year, edition, pages
Turlock, CA: International Academy of Business and Economics (IABE) , 2010. Vol. 10, no 1, p. 14-28
Keywords [en]
Place marketing, networks, cross-country study
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hh:diva-4925OAI: oai:DiVA.org:hh-4925DiVA, id: diva2:325969
Available from: 2010-06-21 Created: 2010-06-21 Last updated: 2018-03-23Bibliographically approved

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http://www.allacademic.com/meta/p298152_index.html

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Awuah, GabrielReinert, Venilton

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CiteExportLink to record
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Citation style
  • apa
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  • ieee
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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  • asciidoc
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