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Svart bälte i ryktesspridning och events: [en studie i PR-strategierna Buzz och Event marketing]
Halmstad University, School of Social and Health Sciences (HOS).
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med studien är att reda ut vilken roll strategierna Buzz och Event marketing har i PR-branschen idag samt hur de strategiska kommunikatörerna och målgruppen förhåller sig till dem. Studien undersöker också de behov och möjligheter strategierna i kombination har och ska på så sätt generera ny kunskap till grund för strategiernas fortsatta utveckling.

Place, publisher, year, edition, pages
2010. , 52 p.
Keyword [sv]
Public relations, Buzz marketing, Event marketing, Strategiska kommunikatörer, strategier, dold övertalning.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hh:diva-4301OAI: oai:DiVA.org:hh-4301DiVA: diva2:311183
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-05-12 Created: 2010-04-20 Last updated: 2010-05-12Bibliographically approved

Open Access in DiVA

fulltext(1290 kB)332 downloads
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File name FULLTEXT01.pdfFile size 1290 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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Karlsson, Emelie
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf