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Advertising Theories and Models - how well can these be transferred from text into reality?
Halmstad University, School of Business and Engineering (SET).
2007 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

This study has been examined an international organisation to get a deeper understanding over how they feel about using advertising theories and models. By interviewing a high positioned, Nordic Brand Manager, employee in the organisation the researcher has tried to find out what attitudes they have towards the theories and models used in this study. The study has also interviewed customers from the organisation that has been exposed to one of the organisations advertising campaigns and that has bought their products in the past. This has been done to see to how the use of these models has been apprehended by the customers.

The study has focused on finding out if there are any traces of the theories and models in the organisations advertisements.

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2007.
Keyword [en]
Advertising, Theories, Models, Communication
Identifiers
URN: urn:nbn:se:hh:diva-4194Local ID: 2082/3509OAI: oai:DiVA.org:hh-4194DiVA: diva2:306359
Uppsok
Social and Behavioural Science, Law
Available from: 2009-12-08 Created: 2009-12-08 Last updated: 2009-12-08

Open Access in DiVA

fulltext(521 kB)72925 downloads
File information
File name FULLTEXT01.pdfFile size 521 kBChecksum MD5
2341ff73ed1dba76ffb6393e87582bdc4a797148d1864fd6e3cf241dee6f77d08f5530e4b0115850939d9ac1d40ed1ecfe4371b166b7c2bedbf4add691e07bd73c7b712a6597c8ffb377f97585839090
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf