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Ambassadörer som kommunikationsstrategi
Halmstad University, School of Social and Health Sciences (HOS).
Halmstad University, School of Social and Health Sciences (HOS).
2006 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Uppsatsens syfte är att studera två olika kamanjers upplägg och utförande med fokus på hur medieprofiler och ambassadörer används som kommunikationsstrategier med målsättning att få fram sittt budskap i det nya marknadsföringsklimatet.Uppsatsen bygger på...

Place, publisher, year, edition, pages
2006. , p. 42
Keywords [sv]
Ambassadör, kampanj, reflexivitet, PR, senmodernitet, tvåstegshypotesen, dialog
Identifiers
URN: urn:nbn:se:hh:diva-4080OAI: oai:DiVA.org:hh-4080DiVA, id: diva2:304388
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-03-18 Created: 2010-03-18 Last updated: 2011-02-18Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
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