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Relationship Quality in Interorganizational Contexts
University of Northern Colorado.
Oslo School of Management, Norway.
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-0554-9591
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-8194-2053
2009 (English)In: Proceedings of the 14th biennial world marketing congress (preliminary release): Marketing in transition: scarcity, globalism, & sustainability / [ed] Colin L. Campbell, Academy of Marketing Science , 2009Conference paper, Published paper (Refereed)
Abstract [en]

This study provides support for the dimensional distinctiveness of cooperation, specific assets, satisfaction, trust, and commitment. Based on the results, it is suggested that four of these dimensions are reflective of relationship quality or the "Cross-Cultural RELQUAL-scale" (cooperation, coordination, trust, and commitment) and that relationship quality impacts satisfaction with the relationship. Data was used to test the cross-cultural RELQUAL-scale in supplier-distributor relationships in Sweden and USA.

Place, publisher, year, edition, pages
Academy of Marketing Science , 2009.
Keywords [en]
Relationship quality, Cross-cultural RELQUAL-scale
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-3978OAI: oai:DiVA.org:hh-3978DiVA, id: diva2:300415
Conference
14th Biennial World Marketing Congress, 21 - 25 July 2009, Oslo, Norway
Available from: 2010-02-26 Created: 2010-02-26 Last updated: 2018-03-23Bibliographically approved

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Svensson, GöranAwuah, GabrielAndersson, Svante

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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  • asciidoc
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