Anti-climate Change Management in Marketing 2009 (English)In: Glocal Marketing: think globally and act locally / [ed] Svante Andersson & Göran Svensson, Lund: Studentlitteratur, 2009, 1, p. 373-390Chapter in book (Refereed)

Place, publisher, year, edition, pages

Lund: Studentlitteratur, 2009, 1. p. 373-390

Keywords [en]

Marketing strategy, Entrepreneurship, Internationalization, International business

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Social Sciences

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URN: urn:nbn:se:hh:diva-3948ISBN: 978-91-44-05555-8 OAI: oai:DiVA.org:hh-3948DiVA, id: diva2:300252

Available from: 2010-02-25 Created: 2010-02-25 Last updated: 2018-03-23Bibliographically approved

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Andersson, SvanteSvensson, Göran

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Andersson, SvanteSvensson, Göran

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Centre for Technology, Innovation and Marketing Management (CTIM2)

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Social Sciences

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