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Anti-climate Change Management in Marketing
Andersson, Svante
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
ORCID iD:
0000-0002-8194-2053
Svensson, Göran
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
2009 (English)
In:
Glocal Marketing: think globally and act locally / [ed] Svante Andersson & Göran Svensson, Lund: Studentlitteratur, 2009, 1, p. 373-390
Chapter in book (Refereed)
Place, publisher, year, edition, pages
Lund: Studentlitteratur, 2009, 1. p. 373-390
Keywords [en]
Marketing strategy, Entrepreneurship, Internationalization, International business
National Category
Social Sciences
Identifiers
URN:
urn:nbn:se:hh:diva-3948
ISBN:
978-91-44-05555-8
OAI: oai:DiVA.org:hh-3948
DiVA, id:
diva2:300252
Available from:
2010-02-25
Created:
2010-02-25
Last updated:
2018-03-23
Bibliographically approved
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Andersson, Svante
Svensson, Göran
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modern-language-association-8th-edition
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harvard1
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
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nn-NB
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