Anti-climate Change Management in Marketing 2009 (English)In: Glocal Marketing: think globally and act locally / [ed] Svante Andersson & Göran Svensson, Lund: Studentlitteratur, 2009, 1, p. 373-390Chapter in book (Refereed)

Place, publisher, year, edition, pages

Lund: Studentlitteratur, 2009, 1. p. 373-390

Keywords [en]

Marketing strategy, Entrepreneurship, Internationalization, International business

National Category

Social Sciences

Identifiers

URN: urn:nbn:se:hh:diva-3948ISBN: 978-91-44-05555-8 OAI: oai:DiVA.org:hh-3948DiVA, id: diva2:300252

Available from: 2010-02-25 Created: 2010-02-25 Last updated: 2018-03-23Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records BETA

Andersson, SvanteSvensson, Göran

Search in DiVA

By author/editor

Andersson, SvanteSvensson, Göran

By organisation

Centre for Technology, Innovation and Marketing Management (CTIM2)

On the subject

Social Sciences

Search outside of DiVA

GoogleGoogle ScholarTotal: 237 hits