Global versus Glocal strategy and Marketing Think 2009 (English)In: Glocal marketing: think globally and act locally / [ed] Svante Andersson & Göran Svensson, Lund: Studentlitteratur, 2009, 1, p. 27-44Chapter in book (Refereed)

Place, publisher, year, edition, pages

Lund: Studentlitteratur, 2009, 1. p. 27-44

Keywords [en]

Marketing strategy, Entrepreneurship, Internationalization, International business

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Economics and Business Other Social Sciences

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URN: urn:nbn:se:hh:diva-3944ISBN: 978-91-44-05555-8 OAI: oai:DiVA.org:hh-3944DiVA, id: diva2:300245

Available from: 2010-02-25 Created: 2010-02-25 Last updated: 2022-09-13Bibliographically approved

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Andersson, SvanteSvensson, Göran

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Andersson, SvanteSvensson, Göran

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Centre for Technology, Innovation and Marketing Management (CTIM2)

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Economics and BusinessOther Social Sciences

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