Glocal Marketing: think globally and act locally 2009 (English)Collection (editor) (Refereed)

Place, publisher, year, edition, pages

Lund: Studentlitteratur, 2009, 1. , p. 404

Keywords [en]

Marketing strategy, Entrepreneurship, Internationalization, International business

National Category

Economics and Business Earth and Related Environmental Sciences

Identifiers

URN: urn:nbn:se:hh:diva-3939ISBN: 978-91-44-05555-8 OAI: oai:DiVA.org:hh-3939DiVA, id: diva2:300230

Available from: 2010-02-25 Created: 2010-02-25 Last updated: 2025-01-31Bibliographically approved

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Andersson, SvanteSvensson, Göran

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Andersson, SvanteSvensson, Göran

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Centre for Technology, Innovation and Marketing Management (CTIM2)

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Economics and BusinessEarth and Related Environmental Sciences

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