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Glocal Marketing: think globally and act locally
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-8194-2053
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
2009 (English)Collection (editor) (Refereed)
Place, publisher, year, edition, pages
Lund: Studentlitteratur, 2009, 1. , p. 404
Keywords [en]
Marketing strategy, Entrepreneurship, Internationalization, International business
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hh:diva-3939ISBN: 978-91-44-05555-8 OAI: oai:DiVA.org:hh-3939DiVA, id: diva2:300230
Available from: 2010-02-25 Created: 2010-02-25 Last updated: 2018-03-23Bibliographically approved

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Andersson, SvanteSvensson, Göran

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
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More styles
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  • en-US
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Output format
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