This article presents a new organizational concept (the `Planetary Organization'). The aim of this new concept is to increase the flexibility and involvement of every individual associated with a project or a process. With regards to product development, and especially innovative product development, the aim is also to shorten the time needed to successfully complete tasks as well as to cut costs, encourage inventive solutions, and increase product quality. In the `Planetary Organization', the manager/project leader is in the center with sub-managers/sub-project leaders around him/her, in direct contact with one another. Grouped around each sub-manager/sub-project leader are associates, also in direct contact with each other. The management style for the managers/project leaders and the sub-managers/sub-project leaders should - for maximum efficiency - be Management by Walking Around (MBWA). An important characterization of such a planetary organization is the way in which experts and senior managers act as comets, pollinating and influencing others in the organization in a positive way.