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Vilka effekter har lojalitetsprogram på kundlojalitet?: En studie om frequent flyer-program och deras effekt på kunderna
Halmstad University, School of Business and Engineering (SET).
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2010. , 62 p.
Keyword [sv]
frequent flyer, lojalitetsprogram, lojalitet, British Airways, SAS, Lufthansa, Swiss Air
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-3680OAI: oai:DiVA.org:hh-3680DiVA: diva2:286154
Presentation
(Swedish)
Uppsok
Social and Behavioural Science, Law
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"Under senare år har kundlojalitet blivit allt viktigare för företag. Detta beror på många olika faktorer som till exempel att fler produkter blir allt mer identiska med varandra, att konkurrensen ökar, och även att befolkningstillväxten sjunker vilket leder till att man inriktar sig på de existerande konsumenterna."
Available from: 2010-01-14 Created: 2010-01-13 Last updated: 2010-01-14Bibliographically approved

Open Access in DiVA

fulltext(1179 kB)525 downloads
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Grah, Viktoria
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf