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Outsourcing and organizing NPD at emerging markets: a survey of Malaysian firms
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-8603-9269
Multimedia University, Melaka, Malaysia. (Faculty of Engineering and Technology)
2010 (English)In: International Journal of Business and Emerging Markets, ISSN 1753-6219, E-ISSN 1753-6227, Vol. 2, no 3, p. 213-234Article in journal (Refereed) Published
Abstract [en]

Malaysian manufacturing firms need New Product Development (NPD) methods as tools for boosting their ability to survive. The purpose of this study is to investigate NPD practices in Malaysia, especially practices for outsourcing NPD and organizing NPD. The objectives were achieved by using a mail survey addressing companies in the automotive, chemical, and electrical industries. The results of the survey indicate that the NPD practices used in Malaysian firms focus more on production cost and manufacturability, whereas the need for increased knowledge receives lower priority. The results also reveal a major difference in practice between locally owned firms and subsidiaries of multinational companies.

Place, publisher, year, edition, pages
Geneva: InderScience Publishers, 2010. Vol. 2, no 3, p. 213-234
Keywords [en]
outsourcing of NPD, organizing NPD, survey, best practice
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-3040DOI: 10.1504/IJBEM.2010.033376OAI: oai:DiVA.org:hh-3040DiVA, id: diva2:240357
Available from: 2009-09-28 Created: 2009-09-28 Last updated: 2017-12-13Bibliographically approved

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Rundquist, Jonas

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Citation style
  • apa
  • harvard1
  • ieee
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  • vancouver
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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