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Use of processes and methods in NPD: A survey of Malasian industry
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-8603-9269
Multimedia University, Melaka, Malaysia. (Faculty of Engineering and Technology)
2009 (English)In: International Journal of Innovation and Technology Management (IJITM), ISSN 0219-8770, Vol. 6, no 4, p. 379-400Article in journal (Refereed) Published
Abstract [en]

Recently, there has been a considerable interest for New Product Development (NPD) in Malaysian firms. The purpose of this study is to highlight the use of NPD processes and methods in Malaysian industry with focus on the formal NPD-processes, NPD Strategies, Outsourcing of NPD activities, and the Organizing of NPD. A total of 72 useful questionnaires were analyzed in the study. The results from the study are compared with the results from similar studies that have been carried out in US and Sweden in the same context. The results indicate that the use of formal NPD-processes, in Malaysia, is markedly lower than in USA and Sweden. © 2009 World Scientific Publishing

Place, publisher, year, edition, pages
Singapore: World Scientific, 2009. Vol. 6, no 4, p. 379-400
Keywords [en]
NPD-process, survey study, Malaysian industry
National Category
Other Mechanical Engineering
Identifiers
URN: urn:nbn:se:hh:diva-3039DOI: 10.1142/S0219877009001650Scopus ID: 2-s2.0-84899853602OAI: oai:DiVA.org:hh-3039DiVA, id: diva2:240351
Available from: 2009-09-28 Created: 2009-09-28 Last updated: 2018-02-23Bibliographically approved

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Publisher's full textScopushttp://www.worldscinet.com/ijitm/06/0604/S0219877009001650.html

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Rundquist, Jonas

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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