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Myopia- and blinkers-syndromes in academic journals in the marketing discipline – is it academic imperialism?
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
2009 (English)In: International Journal of Electronic Customer Relationship Management, ISSN 1750-0664, E-ISSN 1750-0672, Vol. 3, no 1, p. 1-17Article in journal (Refereed) Published
Abstract [en]

Academic journals in marketing have today become important to the scholarly communities worldwide and discussions on these journals have been commonplace in marketing literature for a considerable number of years. The actual content is often omitted when academic journals in the marketing discipline are discussed in literature and elsewhere in academia. Therefore, the objective of this paper is to discuss the content of top academic journals in the marketing discipline. The illustrative and underlying samples used as a frame of reference in the approach undertaken are restricted to six academic journals in marketing, which were selected to represent the 'top' publication outlets in the marketing discipline. Furthermore, the concepts of myopia- and blinker-syndromes are introduced and challenging concerns and reflections are raised. The structure and interfaces of top academic journals in the marketing discipline are also discussed. Debatable questions and answers are provided. Copyright © 2009 Inderscience Enterprises Ltd.

Place, publisher, year, edition, pages
Olney: InderScience Publishers, 2009. Vol. 3, no 1, p. 1-17
Keywords [en]
Design and Product Development, Information Systems and Technology, Internet and Web Services, Operational Management, Marketing and Services
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hh:diva-3020DOI: 10.1504/IJECRM.2009.024485Scopus ID: 2-s2.0-64549117872Local ID: 2082/3423OAI: oai:DiVA.org:hh-3020DiVA, id: diva2:240239
Available from: 2009-09-21 Created: 2009-09-21 Last updated: 2018-03-23Bibliographically approved

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Svensson, Göran

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
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  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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  • asciidoc
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