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The 'geographical affiliations' in 'top' research journals of general marketing
Oslo School of Management, Oslo, Norway.
Oslo School of Management, Oslo, Norway.
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
Oslo School of Management, Oslo, Norway.
2009 (English)In: Australasian Marketing Journal, ISSN 1441-3582, E-ISSN 1839-3349, Vol. 17, no 3, p. 154-159Article in journal (Refereed) Published
Abstract [en]

The objective is to explore the geographical affiliation of author(s), ad hoc reviewer(s), editorial board(s) and editor(s) of selected journals in marketing. The sample used in our study was restricted to papers published in six research-oriented journals in general marketing, which were selected to represent the 'top' publications in this field. The 'geographical affiliations' of authors, ad hoc reviewers, editorial boards and editors, reveals a predominance of the North American affiliations in all the selected 'top' research journals of general marketing. The 'geographical affiliations' of author(s), ad hoc reviewer(s), editorial board(s) and editor(s) is a subject so far unexplored across top marketing journals. It is however an important issue that needs to be raised in literature, due to the influences that they may have on the journal and its content, and the characteristics of published papers. The study provides insights into the 'top' research journals in general marketing. We intend to complement the current knowledge and insights in literature by studying four components of the 'geographical affiliations' of 'top' journals in general marketing. © 2009 Australian and New Zealand Marketing Academy.

Place, publisher, year, edition, pages
Amsterdam: Elsevier, 2009. Vol. 17, no 3, p. 154-159
Keywords [en]
Marketing, Journals, Geographical affiliation
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-3015DOI: 10.1016/j.ausmj.2009.05.011Scopus ID: 2-s2.0-68749112485Local ID: 2082/3418OAI: oai:DiVA.org:hh-3015DiVA, id: diva2:240234
Available from: 2009-09-21 Created: 2009-09-21 Last updated: 2018-03-23Bibliographically approved

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Svensson, GöranHelgesson, Thomas

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Centre for Innovation, Entrepreneurship and Learning Research (CIEL)
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