Abstract

The purpose of this research is to show how important it is in present time, to have a reliable PR department for a business’ success, through the implementation and verification of four hypotheses created by the authors, based on the theory of showing the importance of keeping an impeccable image for a company’s stakeholders, through the use of specific PR communication tools, in order to create valuable connections to build strong bonds to benefit business, especially during the current economical crisis that overtakes the world’s financial situation.

Hypotheses:

-H&M public relations department play a strategic role among other departments in the company.

-Public relations’ strategies and company’s communication Tools, indeed, make a difference for H&M’s framework

-PR is essential to create connections and build strong bonds with its stakeholders, and H&M does implement this strategy

-H&M’s need for evaluation of the effectiveness of its public relations

To achieve this purpose, as the research develops, the findings will show how they are implemented in the case study’s framework (H&M.) Through the accurate use of a strong set of communication tools adapted by a reliable PR department, to completely benefit the company’s progress. This will demonstrate the reader the crucial importance of using Public Relations for the pure success of a company, especially in a time of economical crisis and will demonstrate the effectiveness of the hypotheses at the end in the conclusion.