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The citizen in Swedish election posters 1908-1936
Halmstad University, School of Social and Health Sciences (HOS), Center for Social Analysis (CESAM), Centre for Studies of Political Science, Communication and Media (CPKM).
2009 (English)Conference paper, Published paper (Refereed)
Abstract [en]

The objective of this study is to explore how citizens were addressed in Swedish electionposters in the eleven national elections between 1908 and 1936. The period coversgreat changes in political life as well as in campaign work of the parties. Election postersare better suited for mobilising citizens than for argumentation and presentation ofpolicy alternatives. The question here is how the parties have used this mobilisingfunction to connect to their voters. More specifically: to what extent have the partiesturned to members of collective bodies such as social classes on the one hand, and toindividuals who may have different political convictions and standpoints, on the other. This study combines a) a quantitative overview where the explicit verbal messages arebeing studied, with b) an analysis inspired by semiotic approaches in which bothdenotative and connotative levels of messages are brought into the analysis.

Place, publisher, year, edition, pages
Karlstad: Karlstads universitet, 2009. 25- p.
Keyword [en]
election posters, election campaigns, political rhetoric, Sweden
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hh:diva-2904Local ID: 2082/3306OAI: oai:DiVA.org:hh-2904DiVA: diva2:240122
Conference
Nordmedia 09 conference, Media and Communication History Section, Karlstad 13-15.8.2009
Projects
Hundra års valaffischer: Medborgarsyn och kommunikationsstrategier i en seglivad kampanjkanal (A Century of Election Posters)
Note

Paper presented at the Nordmedia 09 conference, Media and Communication History Section, Karlstad 13-15.8.2009

Available from: 2009-09-02 Created: 2009-09-02 Last updated: 2012-10-15Bibliographically approved

Open Access in DiVA

fulltext(192 kB)408 downloads
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File name FULLTEXT01.pdfFile size 192 kBChecksum MD5
db22cb4b4b0fec614232cd1853b575944561ea402dd7fd5df037ed10be8c3b75a05ac2ef10c2970982b1cf2a0715edf9f59bb9b237d5cb0dc7931dbaf9027d739f3d8436393bc5fed309c116dcba535d
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Håkansson, Nicklas
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf