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Advertising in Ubiquitous Media Environments
Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab).
Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab).ORCID iD: 0000-0001-9439-0764
Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab).
2007 (English)In: Proceedings of the 30th Information Systems Research Seminar in Scandinavia, IRIS 30. Tampere, Finland / [ed] Tarja Tiainen, Hannakaisa Isomäki, Mikko Korpela, Anja Mursu, Minna-Kristiina Paakki, Samuli Pekkola, Tampere, Finland: Department of Computer Sciences, University of Tampere, Finland , 2007, 150-168 p.Conference paper, (Refereed)
Abstract [en]

This paper address advertising in ubiquitous media environments by empirically discussing challenges suggested in previous research. We have performed 15 interviews, 4 workshops and 3 brainstorming sessions with publishers and advertisiers. Our findings agree with previous research but also point out several additional challeging issues. We conclude by suggesting that the publishers are well suited to take on the role as pervasive service providers and identify four specific

challenges related to that role: 1) How to develop models to produce and make use of consumer information dynamically over time in a ubiquitous media environment?; 2) How to adjust advertising to consumer preferences, i.e. advertising on consumer terms?; 3) In what ways can advertising be integrated with services/content adjusted to context? and 4) How to create an arena for building relations between consumers and advertisers as well as between advertisers?

Place, publisher, year, edition, pages
Tampere, Finland: Department of Computer Sciences, University of Tampere, Finland , 2007. 150-168 p.
Series
Proceedings of Information Systems Research Seminar in Scandinavia, ISSN 1795‐4274 ; 2007
Keyword [en]
Ubiquitous media environment, advertising, challenges
National Category
Information Science
Identifiers
URN: urn:nbn:se:hh:diva-2856Local ID: 2082/3258ISBN: 978-951-44-7048-6 OAI: oai:DiVA.org:hh-2856DiVA: diva2:240074
Conference
30th Information Systems Research Seminar in Scandinavia, IRIS 30, 11-14 August, Murikka, Tampere, Finland
Available from: 2009-08-17 Created: 2009-08-17 Last updated: 2015-08-21Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
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  • Other locale
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Output format
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