Based on repetitive visits to three Scandinavian Newspaper organizations, this paper presents an analysis of the evolution of the web news genre from 96 to 99. Genre awareness is an explanation of how users and designers create and maintain web site awareness beyond the individual site. In the paper genre is elaborated in terms of content, form, rationale and work. From the data it is concluded that web news by 99 possess characteristics that makes it distinctive from print media and web news sites from 96. The immediacy of the web affords the provision of news in a continuous pattern similar to “live” reporting. Primary content of web news is hard news that affords users to visit news sites throughout the day to stay informed. In comparison to print media, the web genre has introduced composites to support the users in navigating and browsing the content of a news site. Internal resistance towards new media has been reduced from 96 to 99 as a consequence of increased competition in the web media.