This paper describes the development of mobile service adoption between 2006 and 2008 using the Global Acceptance of Technology model (GAT) for categorization. Two online surveys were conducted, one in 2006 and one in 2008. The online questionnaires were presented at the web sites at two Swedish newspapers with comparable circulation. The sample from 2006 includes 131 respondents and the 2008 sample include 152 respondents. The samples have comparable distribution of gender, age and mobile phone penetration. The findings show a positive development in mobile service adoption in Sweden from 2006 to 2008, e.g. a large portion of the users have upgraded their mobile phones to 3G, the cost is nolonger an important barrier for adoption and users seem to be more acquainted with using mobile services and therefore do not regard mobile services to be as complicated. However, the value of mobile services was generally rated lower in 2008 than in 2006, suggesting a new challenge for the mobile service producers.