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The Audience of Swedish Local Online Newspapers: - a Longitudinal Study
Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS).
Department of Computer and Information Science, Linköping University S-581 83 Linköping, Sweden.
2002 (English)In: Technology interactions: proceedings of the 6th International ICCC IFIP Conference on Electronic Publishing, held in Karlovy Vary, Czech Republic, 6-8 November, 2002 / [ed] João Álvaro Carvalho, Berlin: VWF , 2002, 92-102 p.Conference paper, (Refereed)
Abstract [en]

We have conducted a partly longitudinal study using online questionnaires at four Swedish local online newspapers in two different studies. The objective of this paper is to describe the users’ demographics and reading habits as well as the users’ expectations of current and future issues regarding the online edition. We also discuss online questionnaires having tried three different approaches to receive as many answers as possible. We have found that the subscribing readers of online editions have increased from one forth to more than a half of the audience, and concluded that the subscribers and nonsubscribers have different reading habits. The findings also show that almost two thirds of the respondents are men and more than 80% prefer the paper edition of the newspaper. The results indicate an interest for a multimedia paper edition for the future.

Place, publisher, year, edition, pages
Berlin: VWF , 2002. 92-102 p.
Keyword [en]
online newspapers
National Category
Information Science
Identifiers
URN: urn:nbn:se:hh:diva-2850Local ID: 2082/3252OAI: oai:DiVA.org:hh-2850DiVA: diva2:240068
Conference
The 6th International ICCC IFIP Conference on Electronic Publishing, held in Karlovy Vary, Czech Republic, 6-8 November, 2002
Available from: 2009-08-17 Created: 2009-08-17 Last updated: 2011-04-12Bibliographically approved

Open Access in DiVA

fulltext(146 kB)325 downloads
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Ihlström, Carina
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf