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Hur säkerställs effekten av marknadsföring när den outsourcas?
Halmstad University.
Halmstad University.
(Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

Outsourcing is today a common phenomenon among businesses in most industries. The term outsourcing means transferring the responsibility of performing a certain function to an external supplier.

There are usually certain methods to investigate the effects and the outcome of a function that is performed by the company itself. When this function is performed by an external party, the complexity of the function will increase.

This leads us to our purpose:

Based on different theories clarify how a company ensures a desired effect out of marketing when this function is outsourced to a certain retail- and advertising agency.

In this essay we have defined us to study one of Sweden´s leading mobile operators who have outsourced their sales management to a retail- and advertising agency.

To get an additional point of view, we have included one of the mobile operator´s intermediates, which is a selling agent whose sales function is led by the retail- and advertising agency.

Keyword [sv]
marknadsföring, outsourcing, marketing
Identifiers
URN: urn:nbn:se:hh:diva-2822Local ID: 2082/3224OAI: oai:DiVA.org:hh-2822DiVA: diva2:240040
Uppsok
Social and Behavioural Science, Law
Available from: 2009-08-17 Created: 2009-08-17 Last updated: 2009-08-24

Open Access in DiVA

fulltext(817 kB)342 downloads
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File name FULLTEXT01.pdfFile size 817 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf