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Revenues for Online Newspapers: Owner and User Perceptions
Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), Innovative use of IT (CIIT).
The College of William & Mary, Williamsburg, Virginia.
2002 (English)In: Electronic Markets, ISSN 1019-6781, E-ISSN 1422-8890, Vol. 12, no 4, p. 228-236Article in journal (Refereed) Published
Abstract [en]

The newspaper industry faces hard questions about business models and economic success for their online newspaper ventures. Managers, editors-in-chief and designers at nine local newspapers in Sweden were interviewed. In addition, semi-structured interviews with 153 users/readers of the news services of these nine newspapers were also conducted. The analysis reveals differences in digital news product content and revenue generation. The paper suggests a new business model for digital news products that includes content-based revenue generation through personalization, archiving and versioning, approaches to advertising that involve more highly targeted market intermediation, and non-news activities covering advertisers and information brokerage. Results suggest that management and users agree on the importance of archives, personalized and deep news content, and a role for the newspaper as intermediary. However, users are not willing to pay for increased multimedia or an e-commerce site sponsored by the news site.

Place, publisher, year, edition, pages
London: Routledge , 2002. Vol. 12, no 4, p. 228-236
Keywords [en]
Online newspapers, Trust, Trademark, Online services
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hh:diva-2801DOI: 10.1080/101967802762553486Local ID: 2082/3203OAI: oai:DiVA.org:hh-2801DiVA, id: diva2:240019
Available from: 2009-08-14 Created: 2009-08-14 Last updated: 2018-03-23Bibliographically approved

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Ihlström, Carina

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
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  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf