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Communication of natural beauty products companies
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2009 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

Throughout this work, this study tries to understand “how organic cosmetics companies advertise through magazines?”

In the first place, the theories about green marketing will be studied and the focus will more specifically be on green marketing communication and the communication on general.

Then, we will analyze qualitatively and quantitatively the organic cosmetics’ communication in fashion and health magazines. We will try to compare the differences in communication between these two magazines’ types.

Afterwards, we link the analysis of advertising with the theory in order to underline if the organic cosmetic companies apply the theory in their communication strategy.

To conclude, we will try to answer the question: “how organic cosmetics companies advertise through magazines?”

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2009.
Keyword [en]
communication, organic, cosmetics, france
Identifiers
URN: urn:nbn:se:hh:diva-2659Local ID: 2082/3061OAI: oai:DiVA.org:hh-2659DiVA: diva2:239877
Uppsok
Social and Behavioural Science, Law
Available from: 2009-06-29 Created: 2009-06-29 Last updated: 2009-06-29

Open Access in DiVA

fulltext(1939 kB)1710 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf