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Ethno-advertising in French magazines
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2009 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

The purpose of this research focuses on French fashion magazines for women

to analyse the advertisement of ethnic women for cosmetic products during two months.

The goal of this research is to find out if ethnic groups are represented in these

cosmetic’s ads. Then, when ethnic groups are represented, are they associated with ethnocosmetics

(specialized products) or generalist product.

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2009.
Keyword [en]
ethnicity, advertising
Identifiers
URN: urn:nbn:se:hh:diva-2655Local ID: 2082/3057OAI: oai:DiVA.org:hh-2655DiVA: diva2:239873
Uppsok
Social and Behavioural Science, Law
Available from: 2009-06-29 Created: 2009-06-29 Last updated: 2009-06-29

Open Access in DiVA

fulltext(1212 kB)759 downloads
File information
File name FULLTEXT01.pdfFile size 1212 kBChecksum SHA-512
49120c332ede4e985193214c26de762720420f246f455b8d6eb8fe7e877e200407108ba7f307f734f297e0dd62e8bd1dc76fa6688a49175b8984a1bbd14b2e1ed011a91bab63787766a6c3f66824d47c
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf