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The Downward Effect of Ethics in the Value Chain
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2009 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

The media has responded toward unethical behavior in rainforests during the ‘80’s, triggering

the still upcoming trend of investigation of ethical considerations, as described by Macfarlane

(1995). Many researchers are constantly improving the ethical theories and showing

continued change in the perception of ethics (Svensson & Wood, 2007)

The purpose of this research is to identify the effect of ethics on the proactive or reactive

behavior of companies, with a downward tendency provided in the value chain.

The theoretical framework consists out of a set of theories supporting the goal of identifying

ethics within a company, applying a new business ethics model and measuring the pro-active

and re-active behavior of the stakeholder in the value chain. Finally, all the theories used, are

combined in an integrated theoretical model used to justify the collection of empirical data

and to give structure to the analysis.

The empirical data has been gathered through non structured and semi-structured interviews

with customers, employees within the case company, and a supplier to the case company.

These findings are complemented with secondary data gathered through websites, annual

reports, codes of conduct, media articles and others sources.

The findings of the study showed that the (in the theoretical framework) assumption of a

downward effect in perception and change in ethical considerations is not as obvious as

previously thought. Within this case study, the ethical influences come from the case

company, situated in the middle of the value chain, influencing both the consumer and the

supplier, in ethical considerations.

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2009.
Keyword [en]
Ethics, Value chain, Business Ethics, Single Case study, Corporate social responsibility, Code of conduct, proactive, reactive, marketing
Identifiers
URN: urn:nbn:se:hh:diva-2539Local ID: 2082/2941OAI: oai:DiVA.org:hh-2539DiVA: diva2:239757
Uppsok
Social and Behavioural Science, Law
Available from: 2009-06-08 Created: 2009-06-08 Last updated: 2009-06-08

Open Access in DiVA

fulltext(1321 kB)473 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf