hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Integration of Green Marketing within the Automotive Industry - A case study of four car manufacturers on the Belgian market
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2009 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

The last past years have seen the emergence of some changes in the whole society as well in the concerns than in the behaviour. Indeed, people are now more and more concerned about the ecology and it is in this optic that the researchers have dealed with this thesis. The purpose of this thesis is to provide a new model in order to measure how deep a company is involved in the Green Marketing. In this thesis the authors have leaded a multiple-case study about the automotive industry in order to see how deep are the companies involved in the green marketing, and how the deal with this new kind of marketing.

The results showed that the four brands studied are deeply involved in the green marketing and that they plan it and change their processes in order to be more environmental friendly using a lot of different means. This study is a good starting point to implement a green marketing strategy for the companies as until now it was clear about how to become green for a lot of companies.

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2009.
Keyword [en]
Ecology, Green Marketing, transportation, automotive industry, car, environment, 5Ps, pollution, recycle, reuse, long-term, CO2, car manufacturers, Belgium
Identifiers
URN: urn:nbn:se:hh:diva-2496Local ID: 2082/2898OAI: oai:DiVA.org:hh-2496DiVA: diva2:239714
Uppsok
Social and Behavioural Science, Law
Available from: 2009-05-26 Created: 2009-05-26 Last updated: 2009-05-26

Open Access in DiVA

fulltext(1191 kB)9182 downloads
File information
File name FULLTEXT01.pdfFile size 1191 kBChecksum SHA-512
093997d6b2bc6cea74e60094faed60b400c33fd82cd406474f3c0949afc9e5a6ca310f4eee475afdc3b5311214349709b240219d94f29f8c6aa36ccb9793a25fcbf1eb0d15d15885ea0debdb7bacef89
Type fulltextMimetype application/pdf

By organisation
School of Business and Engineering (SET)

Search outside of DiVA

GoogleGoogle Scholar
Total: 9182 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 2613 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf