hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The overestimated role of strategic orientations for international performance in smaller firms
Division of Entrepreneurship and Industrial Management, Luleå University of Technology, Luleå, Sweden.
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).ORCID iD: 0000-0002-8194-2053
2009 (English)In: Journal of International Entrepreneurship, ISSN 1570-7385, E-ISSN 1573-7349, Vol. 7, no 1, p. 57-77Article in journal (Refereed) Published
Abstract [en]

This article examines how market orientation (MO) and entrepreneurial orientation (EO) relate to international performance in small firms. Empirically, the article draws on survey data from 188 Swedish SMEs. Results show that strategic orientations have a very limited influence on international performance in these firms. Proactiveness and, to some extent, a market orientation proved positively associated with international performance, while innovativeness and risk taking show no such relationship. Our findings highlight the problems associated with using “traditional” MO and EO constructs in an SME setting and point to the need of developing more appropriate constructs tailored to this context. We also note that the MO construct was developed from a “causal view” of marketing, while successful small international firms rely more on effectuation logic. The article also contributes to the debate between the two dominant perspectives that address firms’ early internationalization processes: the process theory of internationalization and the international new venture perspective, where our results are in favor of the latter.

Place, publisher, year, edition, pages
New York, NY: Springer-Verlag New York, 2009. Vol. 7, no 1, p. 57-77
Keywords [en]
Market orientation, Entrepreneurial orientation, International performance, Innovativeness, Proactiveness, Risk taking
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-2434DOI: 10.1007/s10843-008-0031-9Scopus ID: 2-s2.0-60449092392Local ID: 2082/2836OAI: oai:DiVA.org:hh-2434DiVA, id: diva2:239652
Available from: 2009-03-30 Created: 2009-03-30 Last updated: 2018-03-23Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records BETA

Frishammar, JohanAndersson, Svante

Search in DiVA

By author/editor
Frishammar, JohanAndersson, Svante
By organisation
Centre for Innovation, Entrepreneurship and Learning Research (CIEL)
In the same journal
Journal of International Entrepreneurship
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 237 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf