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Business models for m-services: Exploring the e-newspaper case from a consumer view
Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab).
Lund University, Lund, Sweden.
Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab).ORCID iD: 0000-0001-9439-0764
Chalmers University of Technology, Göteborg, Sweden.
2008 (English)In: Journal of Electronic Commerce in Organizations, ISSN 1539-2937, E-ISSN 1539-2929, Vol. 6, no 2, p. 29-57Article in journal (Refereed) Published
Abstract [en]

This article presents the consumer view of an innovative m-service, that is, the e-newspaper, which is published for a mobile reading device equipped with an e-paper display. The research question of this article is: What are the implications of the consumer view of future m-service innovation on business models? In this article, we present empirical results from an online survey with 3,626 respondents representing the consumer view. The factor analysis revealed three aspects of consumer preferences, that is, Ubiquitous access, Prestige of news source and Local anchorage and advertising. These were then correlated with media behavior and e-newspaper preferences to indicate three possible market segments. We then discuss the implications that these consumer views could have on developing new business models, followed by a comparison to earlier research. Finally, we propose an integrated e-newspaper business model framework consisting of three models, ubiquitous, local, and prestige.

Place, publisher, year, edition, pages
Hershey, PA: Idea Group Publishing, 2008. Vol. 6, no 2, p. 29-57
Keywords [en]
M-service, E-paper, E-newspapers
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:hh:diva-2013Scopus ID: 2-s2.0-56849101808Local ID: 2082/2408OAI: oai:DiVA.org:hh-2013DiVA, id: diva2:239231
Available from: 2008-10-06 Created: 2008-10-06 Last updated: 2018-03-23Bibliographically approved
In thesis
1. Digital Innovation in the Value Networks of Newspapers
Open this publication in new window or tab >>Digital Innovation in the Value Networks of Newspapers
2009 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

After decades of digital developments, we are now entering a truly digital era. Digital information and communication technology has become a naturally embedded part ofthe designed environment we live in. Most parts of life are today pervaded by digital products and services. Evidence of such immersion can be noted in, for instance, media consumption. This development is gradually shaping and cultivating a media environment that is ubiquitous. Such ubiquity is manifested in media’s constant presence and thechanges in media consumption in the purview of digital innovation. Indeed, digital innovation is not only a shift in technology. It alters existing value networks and calls forrethinking existing value perceptions. While this disruptive change driven by digitizationcan be found in many industries, this thesis focuses on its impact on value networks in thenewspaper industry.The digitization of newspapers started with the introduction of the internet in the 90´sand soon emerged into new media innovations. While these new media innovations have not replaced existing media, they have been disruptive to newspaper value networks. Recently, the emergence of yet another digital innovation is specifically interesting whenstudying changes to value networks of the newspaper industry: the e-paper. This innovation (a screen technology very close to print on paper) exhibits inherent valuesthat make future replacement of print on paper a possibility. It is therefore regarded as avery promising technology in the newspaper industry. This thesis can be positioned at the intersection of the friction between forces to embarkon a new media trajectory and forces to hang on to the established structures andcontrol. The research question addressed in this thesis is: How are value networks of newspapers influenced by digital innovation? Addressing the research question, a multimethod approach was adopted to gain a broad understanding of how digital innovationinfluences value networks of newspapers. Drawing on digital innovation literature, the thesis presents a theoretical perspective with which to understand how digital innovation influences value networks. This perspective is instantiated as a model of value network configuration. The model emphasizes the multi-layered, dynamic, dialectic, and diametrical character of value networks in digital innovation. The model is offered as abasis and analytical tool to further explore value networks in digital innovation. This tool is useful for newspaper stakeholders when entering the digital era.

Place, publisher, year, edition, pages
Göteborg: Göteborgs universitet, 2009. p. 201
Series
Gothenburg studies in informatics, ISSN 1400-741x ; 42
Keywords
digital innovation, value network, value network configuration, ubiquitous media environment, e-paper, e-newspaper, newspaper industry
National Category
Information Systems
Identifiers
urn:nbn:se:hh:diva-14056 (URN)978-91-628-7877-1 (ISBN)
Public defence
2009-09-25, IT universitetet, Hus Patricia, Torg 2 (vån 2), Forskningsgången 6, Göteborg, 13:15 (English)
Available from: 2011-01-11 Created: 2011-01-03 Last updated: 2018-01-12Bibliographically approved

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Ihlström Eriksson, CarinaÅkesson, Maria

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