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Audience view on new technology for media consumption
Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab).
Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab).ORCID iD: 0000-0001-9439-0764
Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab).
Chalmers University of Technology.
2006 (English)Conference paper, (Refereed)
Abstract [en]

In this paper, we experiment with different audience groups to study how they differ with respect to the adoption of new media products/services. We expand the existing framework of early adopters, which is heavily directed towards the technological aspects of a product, by including users that are more interested in the social and content-related aspects of products/services. We are interested in seeing whether these audience groups differ in terms of preferences for new media products in order to shed light on possible strategies for the introduction of the e-newspaper. The study was done in a larger research project, DigiNews, on the introduction of e-newspapers. The paper is built on the results from an online survey on attitudes and preferences towards new technology, media in general and a planned e-newspaper. Data was collected from in total 2976 respondents at the web sites of three Swedish newspapers Aftonbladet, Göteborgs-Posten, and Sundsvalls Tidning.

Place, publisher, year, edition, pages
DigiNews , 2006.
Keyword [en]
Project Management
National Category
Information Science
Identifiers
URN: urn:nbn:se:hh:diva-2008Local ID: 2082/2403OAI: oai:DiVA.org:hh-2008DiVA: diva2:239226
Conference
The JIBS workshop Consuming Audiences, Copenhagen, September 29-30
Available from: 2008-10-06 Created: 2008-10-06 Last updated: 2015-08-21Bibliographically approved

Open Access in DiVA

fulltext(587 kB)554 downloads
File information
File name FULLTEXT01.pdfFile size 587 kBChecksum SHA-512
e024f3a05d1bfa900324f0e390f12a9279204131c3efb09fc9886d74ae53509088513562e4eb7c40be95e695ad14aff60f3f7f4589373337b5292c2a411224de9b3978c77205a292c1b6383ca4aa48f8
Type fulltextMimetype application/pdf

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Ihlström Eriksson, CarinaÅkesson, MariaSvensson, Jesper
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf