hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Differentiering ur ett konsumentperspektiv
Halmstad University.
Halmstad University.
(Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

Abstract

Semester and year: Spring, 2008

Writers: Victor Andersson and Filip Forslund

Tutor: Thomas Helgesson

Program: Marketing program, Halmstad University - School of Business and Engineering

Title: Differentiation from a consumer perspective - How important is differentiation from a consumer’s perspektive when choosing a residence?

Presentation of problem: How important is differentiation from a consumer’s perspective when choosing a residence?

Purpose: The purpose is on basis from previous theories on the subject to describe what kind of differentiating that from a consumerperspective is the most important when choosing a residence.

Key words: Differentiation, brand, apartment market

Methodology: This thesis is built on an qualitative method, where eight open individual interviews have been made. Our choice of respondents was based on what kind of respondents that could give us the most accurate information on the subject which we based on relevant variables.

Theory: The framing of the theories is based on a marketing perspective within the area of differentiating and focuses on how companies use different tools to differentiate their offer to create competitive advantages. The theories in this thesis also include theries about the different levels of a product, competition as well as the consumer’s perspective.

Empirical observation: Our empirical results are based on interviews with eight respondents and aimes to describe the consumer’s perspective of differentating. During the interviews we used an interview guide that was based upon our theoretical framing.

Conclusions: The conclusions we came up with is that differentiating from a consumer perspective are important when choosing a residence and the two most important tools of differentiating was price and product quality.

Keyword [sv]
Differentiering, Konsumentperspektiv
Identifiers
URN: urn:nbn:se:hh:diva-1993Local ID: 2082/2388OAI: oai:DiVA.org:hh-1993DiVA: diva2:239211
Uppsok
Social and Behavioural Science, Law
Available from: 2008-09-29 Created: 2008-09-29 Last updated: 2009-08-21

Open Access in DiVA

fulltext(725 kB)686 downloads
File information
File name FULLTEXT01.pdfFile size 725 kBChecksum SHA-512
0078ae3360023a50231fb8c0bd007fa0699c719747b92f905fd979a791bb08b71966f6fe4a1bfde93260b804ced226009bb7d875225efbbc46fc2f5881b1052bc7579cc5177bae2f330f0d556e31d2d0
Type fulltextMimetype application/pdf

By organisation
Halmstad University

Search outside of DiVA

GoogleGoogle Scholar
Total: 686 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 269 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf