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High-end toiletries for kids - A study of the development and the predicted future of the market
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2008 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

This study aims to obtain a better understanding of the development of the kids market. The aim is also to find out the future directions of this market, with a focus on high-end toiletries for children. Furthermore, the authors will highlight important marketing aspects that need to be considered both by companies entering the market, as well as companies already operating on the market.

The authors already had expectations and general knowledge about the topic, due to its frequent media publicity during recent years, therefore a deductive approach was the most suitable one. Moreover, a qualitative method with open interviews was used in order to obtain a deeper knowledge about the topic.

The result from the interviews indicates a future growth on the kids market. Companies have to focus a lot on the kids in the future in order to avoid a revenue decline in this particular customer segment.

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2008.
Keywords [en]
Kids market, Market development
Identifiers
URN: urn:nbn:se:hh:diva-1851Local ID: 2082/2246OAI: oai:DiVA.org:hh-1851DiVA, id: diva2:239069
Uppsok
Social and Behavioural Science, Law
Available from: 2008-09-08 Created: 2008-09-08 Last updated: 2008-09-08

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fulltext(838 kB)1022 downloads
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File name FULLTEXT01.pdfFile size 838 kBChecksum MD5
4c34f17e7565020c3cafebb581686576e46730275e7f8bdbece0445526d5ce69869f73b250e25fbb4537eed78c7130f3f1dcf7fc88d6f3940771d55edf7210ac9b616d83672887397174494420d1e7a2
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf