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Processes and strategies of NPD: A survey of Malaysian Industry
Multimedia University, Melaka, Malaysia. (Centre of Computer Aided Design and Knowledge Manufacturing (CCADKM))
Multimedia University, Melaka, Malaysia. (Centre of Computer Aided Design and Knowledge Manufacturing (CCADKM))
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-8603-9269
2008 (English)In: International Journal of Manufacturing Science and Technology, ISSN 1524-1548, Vol. 10, no 1, p. 91-95Article in journal (Refereed) Published
Abstract [en]

In recent years, there has been a considerable interest in Malaysian manufacturing firms in New Product Development (NPD) which is considered to be indirectly a booster for the success of a firm. The purpose of the study is to highlight the NPD processes and methods used in Malaysian industry. This paper focuses only on the formal NPD-processes and NPD-strategies. From the available database, it is found that there are 250 confirmed companies from automotive, chemical, and electrical industries, which have R&D facilities; out of which 36% have agreed to participate in the survey, and 29% questionnaires have been used. The results show that the best firms have their R&D and NPD departments either overseas or partially in Malaysia.

Place, publisher, year, edition, pages
Toledo, Ohio: Advanced Manufacturing Solutions Co. , 2008. Vol. 10, no 1, p. 91-95
Keywords [en]
NPD process, NPD strategy, Survey study, Malaysia
National Category
Other Mechanical Engineering
Identifiers
URN: urn:nbn:se:hh:diva-1784Local ID: 2082/2179OAI: oai:DiVA.org:hh-1784DiVA, id: diva2:239002
Available from: 2009-10-05 Created: 2008-08-20 Last updated: 2012-09-21Bibliographically approved

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Rundquist, Jonas

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf