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Internationalization and entry strategy of enterprises
Halmstad University, School of Business and Engineering (SET).
2008 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

A lot of theories have been propounded that has made great contribution to the

enterprise internationalization and entry strategy. However, no acceptable conclusion

has been made on how firms internationalized and what is factors influenced firms

choose their strategy. This development necessitates further study on the firms

internationalization and entry strategy. Hence the research was explorative in nature

and adductive approach was comprehensive adopted with interview.

Further more, the firms have been using various approaches in entering their target

market. Some prefer to consolidate their position at home and concentrated their

efforts on exporting, while other took aggressive steps and invested directly in the

foreign market. Thus, the study examined the entry strategy of firms, and the factors

that influence the choice. This was aimed to gain deeper insight on how firms enter

the target market. From the findings, it was revealed that, Huawei had adopted

partnership, establishment of owned subsidiaries and make high technology

co-operation in the world, while the company resorted to strategic alliance and joint

venture after the China economic reformed till present moment. Moreover, we found

that the owner and management exerted their influence on strategic direction of the

firm, but the choice of entry strategy was mostly influenced by firm vision, business

offering, resources and capacity, while market conditions acted as exogenous factors.

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2008.
Keywords [en]
Internationalization, Entry strategy
Identifiers
URN: urn:nbn:se:hh:diva-1754Local ID: 2082/2149OAI: oai:DiVA.org:hh-1754DiVA, id: diva2:238972
Uppsok
Social and Behavioural Science, Law
Available from: 2008-08-15 Created: 2008-08-15 Last updated: 2008-08-15

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf