hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Conciergeries: Is the Swedish market ready?
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2008 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

The market is flooded with new concepts, some of them are working better than others. The

concept conciergeries is a relatively new concept on the European market, which is well

known on the US one. However, entering a new market with a new concept is not always easy

as there are some factors to be considered by the company.

The objective of this thesis is to provide the reader with a theoretical part, which is led by our

defined model in the introduction. In the empirical part the gathered information is presented

in order to compare the theory and the data gathered in the analysis. Furthermore the aim of

this thesis is to prove if a particular market – namely Sweden – is ready for introducing such a

concept. During the survey, the Swedish market and the Swedes has been regarded in more

detail to compare it with the pioneer (US) and the given market (France). To confirm/not

confirm the first statement, the authors made an interview with one potential customer in

Sweden. In the end a conclusion and some recommendations are given to the reader.

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2008.
Keywords [en]
Conciergerie, International Marketing, Concept
Identifiers
URN: urn:nbn:se:hh:diva-1602Local ID: 2082/1983OAI: oai:DiVA.org:hh-1602DiVA, id: diva2:238820
Uppsok
Social and Behavioural Science, Law
Available from: 2008-06-25 Created: 2008-06-25 Last updated: 2008-06-25

Open Access in DiVA

fulltext(792 kB)332 downloads
File information
File name FULLTEXT01.pdfFile size 792 kBChecksum MD5
148c77246ee96412968e2acf6f5f523bc1b37452184c4391941b4adea808546012c2d7e6429861f08e80678ae1e16a1e72f27b1390d63a93f4097ea84a174ce810c6194d6723a2e41557a9bc106b3a85
Type fulltextMimetype application/pdf

By organisation
School of Business and Engineering (SET)

Search outside of DiVA

GoogleGoogle Scholar
Total: 332 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 138 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf