hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
How does a company market all its brands?
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2008 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

the topic of this dissertation is about the use of multibranding strategy amd how the company nowadays can use it on a proper way.

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2008.
Keywords [en]
multibranding, multibranding strategy
Identifiers
URN: urn:nbn:se:hh:diva-1591Local ID: 2082/1972OAI: oai:DiVA.org:hh-1591DiVA, id: diva2:238809
Uppsok
Social and Behavioural Science, Law
Available from: 2008-06-25 Created: 2008-06-25 Last updated: 2008-06-25

Open Access in DiVA

fulltext(2103 kB)382 downloads
File information
File name FULLTEXT01.pdfFile size 2103 kBChecksum MD5
73b82743b72b8ad0c2e03688383c78a6881deaf61bf54d5d80e34ad76e836a564e2a446ac81d91acb7421d658b9b66137977d5e796476a3ba0819734f8f46164a76c6028d00f26e9a49bf1261a642d30
Type fulltextMimetype application/pdf

By organisation
School of Business and Engineering (SET)

Search outside of DiVA

GoogleGoogle Scholar
Total: 382 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 334 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf