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The process of Internationalization in Small and Medium Enterprises (SMEs): "Challenges encountered in the process of Internationalization from product adaptation and standardization perspective"
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2008 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

This dissertation focuses on the challenges that arise when the SMEs enter into an international market (Internationalization) and adopting international product strategy to survive in foreign market. To be able to gain better understanding of the subject, research questions concerning the challenges faced during internationalization by SMEs from product adaptation and standardization perspective. Challenges in internationalization have been categorized into internal and external challenges. Internal challenges deals with firm specific while external challenges arise from country and industry specific factors. At the same time international product strategy counting product adaptation and standardization has been discussed. The empirical data includes case study of one Swedish company manufacturing assistive listening devices (hearing equipment for hearing impaired people) situated in Halmstad, Sweden.

Findings shows that the main challenges in internationalization are socio cultural differences and inadequate knowledge about the foreign market while laws and regulations regarding frequency standards issues are most challenging in international product strategy.

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2008.
Keywords [en]
Internationalization, SME’s, Internal challenges, External challenges, Product adaptation and product standardization
Identifiers
URN: urn:nbn:se:hh:diva-1582Local ID: 2082/1963OAI: oai:DiVA.org:hh-1582DiVA, id: diva2:238800
Uppsok
Social and Behavioural Science, Law
Available from: 2008-06-25 Created: 2008-06-25 Last updated: 2008-06-25

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9f707ec5bb43d29a125f743b553d198dd74d50e58eab182be2537368caee170595163cc842b7e645ffe1f0574d5b41d9d813f7005700a79e2da3b3adabd9e41b90da371593cbb5afd13432cddd50f520
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf