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Marknadsföringsstrategier i personvalskampanjer
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2008 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

Det finns en klar koppling mellan traditionell och politisk markandsföring, det är samma mekanismer som påverkar både köpare och väljare. Modellen som uppsatsen presenterar ger en struktur för hur politiker kan arbeta med att planera sina per-sonvalskampanjer utifrån svenska förhållanden.

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2008.
Keywords [sv]
marknadsföring, politik, personvalskampanjer, personligt varumärke, markandsföringsstrategi
Identifiers
URN: urn:nbn:se:hh:diva-1536Local ID: 2082/1916OAI: oai:DiVA.org:hh-1536DiVA, id: diva2:238754
Uppsok
Social and Behavioural Science, Law
Available from: 2008-06-16 Created: 2008-06-16 Last updated: 2008-06-16

Open Access in DiVA

fulltext(1363 kB)1487 downloads
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082aeb7f1abbd13cf301f8017d368072f397732e6bd446df8f3531e7a7913d416e05b3a2a8c692b8b7f86fa52e0eee3b6fae9ea1af49ec9480b70f7ba67a17ea16cbb17d074293ed5660913f1711550b
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf