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Marknadsföringsstrategier i personvalskampanjer
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2008 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

Det finns en klar koppling mellan traditionell och politisk markandsföring, det är samma mekanismer som påverkar både köpare och väljare. Modellen som uppsatsen presenterar ger en struktur för hur politiker kan arbeta med att planera sina per-sonvalskampanjer utifrån svenska förhållanden.

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2008.
Keywords [sv]
marknadsföring, politik, personvalskampanjer, personligt varumärke, markandsföringsstrategi
Identifiers
URN: urn:nbn:se:hh:diva-1536Local ID: 2082/1916OAI: oai:DiVA.org:hh-1536DiVA, id: diva2:238754
Uppsok
Social and Behavioural Science, Law
Available from: 2008-06-16 Created: 2008-06-16 Last updated: 2008-06-16

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fulltext(1363 kB)1230 downloads
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File name FULLTEXT01.pdfFile size 1363 kBChecksum MD5
f397732e6bd446df8f3531e7a7913d416e05b3a2a8c692b8b7f86fa52e0eee3b6fae9ea1af49ec9480b70f7ba67a17ea16cbb17d074293ed5660913f1711550b082aeb7f1abbd13cf301f8017d368072
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf