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H&M vs: Roberto Cavalli
Halmstad University, School of Social and Health Sciences (HOS).
Halmstad University, School of Social and Health Sciences (HOS).
2008 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

En fallstudie har gjorts där kvalitativ metod har använts genom intervjuer och textanalyser. Semiotiska analyser har genomförts på utvalda annonsbilder, en reklamfilm och en blogg.

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Hälsa och Samhälle (HOS) , 2008.
Keywords [sv]
varumärke, positionering, semiotik, mode
Identifiers
URN: urn:nbn:se:hh:diva-1438Local ID: 2082/1818OAI: oai:DiVA.org:hh-1438DiVA, id: diva2:238656
Uppsok
Social and Behavioural Science, Law
Available from: 2008-05-23 Created: 2008-05-23 Last updated: 2008-05-23

Open Access in DiVA

fulltext(352 kB)7863 downloads
File information
File name FULLTEXT01.pdfFile size 352 kBChecksum MD5
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Type fulltextMimetype application/pdf
table of contents(81 kB)209 downloads
File information
File name TOC01.pdfFile size 81 kBChecksum MD5
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Type tocMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf