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Assessing Youth’s Buying Behaviour towards Sports Shoes
Halmstad University, School of Business and Engineering (SET).
2008 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

The paper focuses on attitudes and behavior on the concept of the youth’s buying behavior towards branded sports shoes, different consumers have got different decision making process. The buyer’s ultimate goal is to buy the product of qualitative, quantitative with low/best affordable price. In order to identify different kinds of consumer’s behavior towards buying of different branded shoes and Nike sports shoe. I have carried out buying behavior of youth and different kind of consumer behavior models, literature and theory of consumer behavior; finally, I analyzed and concluded with research based on questionnaire of Nike shoes and case studies of Nike sports shoes at Halmstad University.

Place, publisher, year, edition, pages
Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) , 2008.
Keywords [en]
Marketing, Youth buying behavior
Identifiers
URN: urn:nbn:se:hh:diva-1423Local ID: 2082/1803OAI: oai:DiVA.org:hh-1423DiVA, id: diva2:238641
Uppsok
Social and Behavioural Science, Law
Available from: 2008-05-14 Created: 2008-05-14 Last updated: 2009-08-21

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fulltext(710 kB)27638 downloads
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File name FULLTEXT01.pdfFile size 710 kBChecksum MD5
ab42c9a2ef3707ce7b0cd96726b6fe95e94f8f080fa92edb350551731e68f26ed45dbaacc0998d3b1cb96caf4dfab3306057ad37d6a013733d849f20f37f4d41a18ebb056e1f1fe24d676387d76f26f6
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf